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1. Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.83 ZIE 2003] (4). Items available for reference: Eastern University Library [Call number: 658.83 ZIE 2003] (1).
2. Essentials of marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.8 ZIE 2007] (1).

Last Updated on 25 March 2024
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